What is Local Search Marketing?

The fact is that the number of people searching for local businesses on search engines like Yahoo, Bing & Google FAR exceeds the number of people using the Yellow Pages, coupon clipper magazines or mailers, newspapers and all other forms of local advertising. In fact, recent studies show that more than 88% of people turn to search engines on the Internet first when looking to buy local products and services. Whether you're a plumber, dentist, realtor or any other type of "local" business, ranking on the first page of Google and other search engines can dramatically increase your business.

We bring you more customers using three easy local search engine marketing steps for your business:

  1. Step One: Target the right keywords. Don't just guess; we will show you actual search data by keywords on what exact search terms are currently being used for your specific industry. Based of this information, we will select three or five keywords and bring your website on page 1 for local searches.
  2. Step Two: There are three main ways to appear on a search engine like Google. We offer turnkey programs that allow you to participate in all 3 of these methods:
  1. Sponsored Listings (aka: Google AdWords, paid listings, pay-per-click). This service offers instant results and can put your business on the top of the first page of search engines within a couple days. You pay search engines when someone clicks on your advertisement to visit your website. Where your advertisement shows up and how much a search engine charges for each clicks depends on several factors (especially Google). SearchLocalHQ will assist you in setting up a new account or improving the one you already have such that you get the highest ranking for the lowest per click cost. We will provide geographic targeting, creating your ads and setting a monthly budget that you can adjust at any time.
  2. Local Map Listings (aka: Google Places): You need to be found for local listings when your customers search in your locality. Example "plumber in Los Angeles". You need to list your business with search engines and do extensive work to bring it up for local searches. SearchLocalHQ will help you get listed on the local listing of search engines for several different keywords and the cities, towns, or regions you target. And if you are already listed, we'll provide efforts to improve your rankings. This is another way to start showing up near the top of page 1 within a matter of days.
  3. Free Organic Local Listings (aka: non-sponsored, organic results for local searches): This is by far the best long term investment. You will need to get your website properly optimized AND complimented with inbound links from other websites along with other techniques in order to achieve first page ranking at the top of the major search engines for local search terms. SearchLocalHQ will handle all the work required for getting your website on the first page, and give you an accurate and realistic timeline for doing so so you know exactly what to expect.

3.  Step Three: Get started! There is a small, one-time set up fee for our Premiere Local Online Search Marketing Program, a small monthly maintenance fee to keep you on page 1 of Google and the other major search engines, and then you pay only for each real, qualified email or direct customer phone call lead you receive from our services.


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