8 Trends That Will Rule Social Media Marketing in 2014

Social media is clearly here to stay, not just for teens or armchair philosophers, but for businesses as well. Now that Facebook has proved to be a platform for bringing buyers and sellers together in a more seamless and subtle way than Amazon or eBay, look for businesses to take it much more seriously as part of their marketing infrastructure.

1. Investment in Social Media Will Be Considered Essential.
Businesses will finally start to take social media as an essential component of marketing. Interaction with followers will be considered a primary task for lead generation, lead scoring and lead nurturing.

2. Google+ Will Be a Bigger SEO Factor.
Now that Google includes “+1s” as part of its algorithm for search rankings, more and more SEOs will begin to integrate links to Google+ on their web pages and social media profiles in hopes of higher rankings.

3. Content Strategy Will Focus More on Visuals.
More and more business professionals will turn to YouTube to create video presentations for their websites and social media profiles. Social media users will focus more on info graphics for conveying statistical data.

4. MoSoLo Will Enter the Marketing Vocabulary.
MoSoLo is an emerging term that combines the words mobile, social and local. Businesses that target local markets will find the term particularly useful since it reminds them how the three terms connect with modern consumers.

5. LinkedIn Will Grow as B2B Tool.
As the top social network for business professionals and job seekers, LinkedIn will gain more importance with its Influencers program as a B2B marketing tool for lead generation.

6. Micro-Video Will Gain Significance.
In coming days, real time video sharing and short videos originating from mobile devices will give social media profiles more flair and greater momentum.

7. Sales Funnels Will Replace Sales Pitches.
The phrase “sales funnel” has permeated with the rise of inbound marketing, pointing to more personalized interactions with prospects to build loyal relationships while the phrase “sales pitch” is being phased into marketing history.

8. Social Media Marketplaces Will Flourish.
People will start to use social media more as a tool for making transactions via PayPal.

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

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