When it comes to using local business advertising, online business directories provide an excellent source of free advertising. As you have probably noticed, there is an increase in local searches. Today major search engines like Google, Yahoo and Bing are initiating and accelerating this trend by providing specific pages featuring only local search results placed above the organic listings. In addition, search engines also have an algorithm exclusively for local results. All this spells opportunity for a business to get a continual stream of free traffic.
How To Set Up Local Search Engine Optimization
The best way to get started with local business advertising is to find companies that offer local search marketing services. They will create customized campaigns for you that will use a variety of techniques to increase search ranking and visibility.
Here, for example, are some local search engine optimization strategies:
- Careful keyword research
- Website analysis
- On- page and off-page keyword optimization
- Local search citation
- Local search prospecting and submission
- Getting involved in communities
Google Places is a free platform for you to place your local business listing. By adding a profile with photos and videos to your profile, you can show visitors your special promotions and live updates. You can also respond to reviews from here.
This platform will allow you to discover many ways to improve your business because it will allow you to understand what keywords your customers are using and where they’re coming from. This knowledge will enable you to provide them with exactly what they’re looking for when they visit your business. As a result, you will find it easier to sell your products and services because it’ll closely match customers wants and needs and expectations.
Local Business Advertising
Local Internet marketing has replaced traditional business advertising. It is where customers are looking for information about businesses just like yours. Moreover, you have many opportunities for free or low-cost advertising because of the low cost of Internet marketing compared to print, radio and television advertising.
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Many businesses forget how many searches are specific to localities, and therefore neglect local search SEO in their marketing plan. Even the businesses that use local search marketing services often neglect to optimize their website images for their local business listing. Truth is, if businesses want a successful local Internet marketing campaign, image optimization must be an integral facet of their strategy.
Include Keywords in Your Image File Names
The first step to optimizing your images for local search SEO is to include your keywords and, if possible, locations – cities, states, provinces, etc. – when you name the image files. Search engines see file names and take them into account when ranking, so you should pay attention to them when naming.
Tag Images on Your Website
Another easy way to enhance your local business listing is to tag the images on your website with a geographic location; just another step in making your images local-focused.
Optimize ALT Tags and Title Tags
Another way to vamp up the power of your images in your local Internet marketing plan is to add keywords (and long-tail keywords including location) to your images’ ALT tags and title parameters. The process is quick and should not be neglected.
Add Your Images to Flickr, Picassa and Other Image Sites
Sites like Flickr and Picassa are popular image-hosting sites; use them to increase your local traffic by adding your images and link back to your website.
Add Images to Your Google Places Page
Google Places listings are now appearing in regular search results, and many people turn to them when looking for businesses in their area. Harness the SEO power of Google Places by adding local-optimized images to your listing. Google Places allows 10 images – use them all.
Add Images to Your Blog Posts
If you have a blog – and you should – be sure to add images to every blog post. And, of course, each image should be optimized for local searches in the ways laid out above.
Smartphones and tablets are at the forefront of technology, yet these devices are still easily accessible to a majority of the public. The most recent Localeze/15miles Fifth Annual comScore Local Search Usage Study shows that not only are tablets and mobile devices important for business and daily tasks, but local mobile search is rising.
The most frequent mobile device and tablet users are the people who are also the most likely to make a local search. About 64% of tablet users are now indicating that they make local searches on a weekly basis. About 61% of those surveyed used a smartphone to make these same searches. Local search SEO techniques are now in high demand for local companies to work more efficiently with this group of the Social, Local and Mobile (SoLoMo) revolution.
Apps geared toward local searches and local businesses are a major component of this trend. It makes it much easier for users to get the information they need and also find the best deals when deciding what to purchase.
Local search marketing is also important for smaller businesses that want to make a quick sale. The study found that up to 86% of tablet users making a local search will turn that search into a purchase. These purchases are fueled by daily deals such as Groupon and Living Social, even though many daily deal offers are declining in popularity. When businesses are able to supply tablet and smartphone users with local mobile search options for on-the-go information, it helps to shape their customers buying behavior.