Author Archives: Toby Crabtree

10 Marketing Sites That Improve Local Business Visibility

Online visibility for local businesses can be difficult. With many local businesses offering similar products, it is difficult to stand out among all the competition. There are many websites that list local businesses to prospective customers. But, there are only a few sites that are powerful enough to increase traffic to your business. About 80% of all internet searches are for local businesses, so it’s important to get on some of those local business search sites. Here are 10 marketing sites you should consider if you’re aiming to improve local business visibility: Google AdWords This local search marketing tool allows … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Learn 5 Keys to Build a Successful Business from Experts

Today’s economy presents many challenges to entrepreneurs who may need guidance from experts. If you run a business or would like to start one, you can learn from the Powerteam Success Workshop that will be held Wednesday, September 17, 2014 at Wyndham Irvine-Orange County Airport. This VIP event featuring keynote speaker Bill Walsh, a successful business leader and author, focuses on business growth, public speaking, and masterminds. Guest Speakers of Powerteam Success Workshop Bill Walsh is the CEO and founder or Powerteam International, a venture capital firm that offers business coaching. He has traveled the world to spread his message … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Starting Business in Los Angeles? Learn the Basics

If you run a business in Los Angeles, you can gain insight from leading business professionals at a summer conference called “Small Business Entrepreneurship: Doing Business in Los Angeles” on Saturday, August 23, 2014. The exclusive meeting will be held at the Los Angeles Mayor’s Office of Economic Development, from 10:30 am to 12:30 pm (PDT). It’s a free event, which will be hosted by city officials and your local Los Angeles Public Libraryand is part of the “Doing Business in LA” workshop series. What to Expect This workshop is aimed at pre-startup and small business owners who want to … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Join Business Leaders to Learn from Parker Kennedy

Learning about business leadership from a successful Fortune 500 company chief executive can be an inspiring and valuable experience. You have that opportunity at the Chairman’s Leadership Breakfast on Tuesday morning, August 5 when First American Financial Corporation Chairman, Parker Kennedy, one of Orange County’s top corporate leaders, will be the featured speaker. The Orange County Business Council (OCBC) will hold the conference at Center Club (650 Town Center Drive, Costa Mesa, CA 92626). Kennedy currently serves on the board of Specific Media, which owns MySpace. It’s an excellent way for you to learn from an experienced expert leader of … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+