Author Archives: Toby Crabtree

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Network and Learn at Women’s Exclusive Event

You can expand your business knowledge and contacts by participating in the WIN-Networking Mid-Wilshire Women’s Exclusive Dinner on the third Tuesday of each month in Los Angeles. It’s an excellent way to learn about entrepreneurship from experienced guest speakers and a way to gain referrals for your business. The Details of the Women’s Exclusive Dinner: The meeting is held at the Crowne Plaza Hotel at 1150 South Beverly Drive from 7:00pm to 8:30pm with early check-in at 6:30pm and extended networking through 9:00pm. The WIN room is listed on the marquee. The event requires advanced registration through 11:30pm the Monday … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

8 Trends That Will Rule Social Media Marketing in 2014

Social media is clearly here to stay, not just for teens or armchair philosophers, but for businesses as well. Now that Facebook has proved to be a platform for bringing buyers and sellers together in a more seamless and subtle way than Amazon or eBay, look for businesses to take it much more seriously as part of their marketing infrastructure. 1. Investment in Social Media Will Be Considered Essential. Businesses will finally start to take social media as an essential component of marketing. Interaction with followers will be considered a primary task for lead generation, lead scoring and lead nurturing. … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Orange County Business Spotlight: First Team Real Estate

If you’re in the market to buy or sell a home in Orange County, chances are you’ll be doing business with First Team Real Estate, and that’s a good thing for you. Nearly one out of every six homes listed in the O.C. in the first half of 2013 was listed by First Team Real Estate and its 1,800-plus agents. With more than 40 offices spread across the county and a team of professionals that puts their clients first, it’s no wonder First Team Real Estate has risen to prominence locally and gained national accolades. Not only it is the … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Orange County Business Spotlight: Economic Forecast Conference

The 19th Annual Economic Forest Conference organized by OCBC and Cal State Fullerton’s Mihaylo College of Business and Economics will be held at the Hyatt Regency, Irvine, CA on the 24th of October. This is an important convention which will feature economic and business talks by Dr. Anil Puri, Dean of the Mihaylo College of Business and Economics. Dr. Mira Farka from the Institute of Economic and Environmental Studies, CSUF and Richard Davis who is the Chairman, President and Chief Executive Office of US Bancorp will also share their useful insights and thoughts during this conference.The country’s premier business conference … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+