Being successful isn’t just about beating the competition; it’s about understanding them too.
If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using.
Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community.
- Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic is beyond your business. This helps you see trends and how they translate in the business world.
Naturally people want to save money, so does this mean they are shopping more online to avoid paying for gas? If so, you may need to be looking at a wider circle of competition, not just your local community.
- Stay Aware of the Trends. You need to think beyond just your own market. If you specialize in a particular industry such as cell phones, you should also find out what other areas people tend to link to those purchases.
For example, people moving into the area may be in the market for a new cell phone. By checking out moving trends and business you find another approach that will give you an advantage over the competition.
- Know Your Target Audience. Review social networking sites to see what brands, both local and national, are doing well. Compare your social network to the competition to get fresh ideas on how to approach your target audiences.
- Have a Fresh Perspective. Try to see your service or product through the eyes of someone who is not familiar with it. This can be done with surveys to help see how your community views your business.