Category Archives: Local Mobile Search

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

What Does 6 Google Stats Reveal to Marketers?

What Does 6 Google Stats Reveal to Marketers? No matter how good Foursquare and Yelp are when it comes to local searches, Google still tops the list for finding local businesses. From the search engine everyone knows about the numerous apps Google has to help users find the bestlocation for whatthey need. It is important that every marketer knows how to get the most out of their campaigns. Google Stats Revealed! Here are 6 stats that illustrate just how much users rely on Google: Users access local information for roughly 20% of all Google searches 20% of Google searches are … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded.

5 Great Mobile Apps to Keep Your Business Ahead

Mobile apps are one of the best ways to get your business out there but there are also some that can help your business get ahead. Here are five of the best apps for helping you to get organized, stay connected and keep a tight schedule whether you are in the office, traveling or working from home: 1. Dropbox is one of the best and most popular apps for getting organized. You can load and share documents, distribute to a target audience or sync up to other programs. With a number of downloads to give you more power, this app … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

6 Basic Ideas to Boost Revenue for Businesses via Mobile Apps

A 2012 ComScore study found that four out of five smartphone owners use their phones to shop that equates to 86 million people in the United States. This figure doesn’t include tablet users who are even more likely to shop on their devices. Businesses can boost their revenue via mobile apps through the following strategies: 1. Sales opportunities. Smartphones and tablets have opened a new world of shopping options. You can do a local mobile search for shoes while riding on train or waiting at your doctor’s office. Sales opportunities include everything from offering mobile restaurant ordering to sending abandoned … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

10 Easy Tips for Effective Mobile SEO

A number of major brands have more than 30 percent of their online search hits coming from mobile devices. This means that effective mobile SEO is more important than ever. As you design mobile content, keep the following 10 tips in mind. 1.    Optimize for short tail queries. Mobile searchers use short tail phrases instead of long tail keywords. Optimize your descriptions and meta titles accordingly. 2.    Adopt a social first, mobile second mentality. Above all else, mobile users want to be entertained and connected to family and friends. 3.    Know where the user agent is headed. The user agent … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+