Category Archives: Local Search Marketing

4 Tricks to Make Your Blog a Reader’s Magnet

Building a blog can be a daunting task. Even more than that, after building a blog and writing the content, you might feel a little frustrated if you get little to no visitors or engagement on your blog. If this sounds like you, here are 4 tips to not only get people to your blog, but to increase your readership community on the blog itself and help with local search engine marketing: Tell People about a New Post If you use WordPress you can use plugins. If not, you can still use sites like HootSuite to publicize your posts and … Continue reading

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

What Google Hotel Finder Rankings Reveal

You may have heard that Google has a new search ranking system for the hospitality industry called Google Hotel Finder. Google has also introduced a new pay per click platform for hotels called Hotel Price Ads which is much like AdWords. These new innovations are designed to help hotels and motels maximize reservations beyond the traditional travel agency booking system. Rank Your Restaurant Well in Google Hotel Finder The following information can help you gain new travelers using local search marketing for restaurant and hotel properties: Factors for Hotel Finder Rankings: Reviews, as you may have guessed, are extremely important … Continue reading

What Does 6 Google Stats Reveal to Marketers?

What Does 6 Google Stats Reveal to Marketers? No matter how good Foursquare and Yelp are when it comes to local searches, Google still tops the list for finding local businesses. From the search engine everyone knows about the numerous apps Google has to help users find the bestlocation for whatthey need. It is important that every marketer knows how to get the most out of their campaigns. Google Stats Revealed! Here are 6 stats that illustrate just how much users rely on Google: Users access local information for roughly 20% of all Google searches 20% of Google searches are … Continue reading