Category Archives: Local Search Marketing

10 Strategies to Boost Traffic of Your Local Search

At one time the winners of local search were those who were the most prominent ones in their locations. Today local search is more complex and involves more details to make sure your business has the best possible visibility online. The following strategies will help elevate your local search results: 1. Gain Market Visibility Since Google wants to rank the best and the most popular businesses in every town, it’s a good strategy to make sure Google is aware of your company’s popularity. Building popularity both online and offline is important for being favored in local search results. The more … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

The 4 Principal Components to Drive Your Digital Presence

In today’s world if you aren’t having an online presence your business isn’t likely to grow. Even worse is having an online presence but not knowing exactly how to grow it further. This can potentially drive your customers away. To keep your online presence alive in the heat of stiff competition you need to keep your focus on the right components. There are four principal components you need to consider to drive your digital presence: What do you want to say? Think about the message you want to convey to potential customers. Keep in mind that you can’t just simply … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Geolocation: An Ideal Tip to Revitalize Local Search

The world of search-engine-result-page (SERP) has undergone a significant change with the update of Google Venice that occurred initially in the United States and then in France and the rest of the world. This has brought geolocation to the forefront and enhanced its importance. Today Google results for queries are showing mostly localized results that are organic in nature. Usually a person has the ability to customize his geolocation settings. This can be done by going into ‘Search Tools’, selecting ‘All Results’ and then choosing ‘Nearby’ and stating the city, region or state. However, this can be time consuming and … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, an agency that provides local search marketing services focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

New Rules: How Do You Plan to Market on Craigslist?

Back to basics has its place and can be a good thing for business. Unless it happens to be the rule change recently implemented by Craigslist, making it once again aimed at serving people and not businesses. Although not entirely the straw that broke the camel’s back, the HTML-rich posts taking advantage of free listings could have been deemed excessive and as a consequence, it has yet to be seen whether the rule changes resulting in tighter ad restriction will have a negative effect or even a positive one. So as a marketer what can you do about the rule … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Boost Your Business with Local Search Marketing

A beautifully designed website on a fast server may look great, but wont be able to help you in promoting your products or services to your target audience. Most of the business owners fail to realize that just putting up a good website is simply not enough, as it should be backed by a sound marketing campaign in order to get the huge number of visitors that businesses are always interested in. So, what can be done to achieve this for a company that already has its website up and running” Well, the easiest option is to promote a website … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+