As we know, Google is a very important aspect of search engine optimization and is often the main focus of it.
Google has now introduced ‘search plus your world’. Normally search results only include publicly found materials which are the same for everyone. However, by adding ‘your world’ to your Google search, you can now get results from within your personal content or things shared specifically with you. This enhances your search on various levels. In this way, the success of Google+ relies on its users having tight local networks.
Their local search marketing services is Google Maps. They previous used the term ‘Google Local’ but found it much easier to go with their popular ‘Maps’ service. When users look for a local service such as plumber in Google Maps, organic search results appear on the page, along with a map showing locations of said services with markers.
Local search marketing and local search engine optimization should undoubtedly be a part of your overall marketing strategy. SEO is a commonly thrown around term, but it is important for you to understand the role it plays in your marketing plan. This improves your position on Google and other search engines. This enables people to find your organization with relatively less difficulty. People usually focus on their first few finds when they search for something, and rarely look beyond that. It works well for your organization to be found as soon as possible on a search engine.
What’s more, Google+ shows up in search engine rankings as well, and as it is a Google run service- just like YouTube. The search engine giant takes content posted on your Google+ account into close consideration when indexing and ranking keywords for its results. Thus, in order to really advance your SEO and local search marketing campaigns, you need to have a strong presence on more than just Facebook. We live in Google’s world now, at least for the most part, so we need to make it and its algorithms like us.