Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people who are in a hurry.

Local Mobile Search

For a local mobile search, it is easy to see how this can be a powerful way to gain more traffic. It gives local businesses a distinct advantage as they can add snippets of information that provide key details, encouraging those who are running a local mobile search to check out the local business.

Here are a few useful applications used by social media to help you start understanding and using microformats to greater effect.

  • LinkedIn
  • lets users directly link a person’s information, such as pictures and company, as well as their friends, to other users.

  • Facebook
  • is a primary example of a business that is using the power of microformats to get information to better understand users.

Since most sites are developed on a desktop or laptop, Google has created a crystal ball tool that lets you check out the site before it goes live. You can see how the different microformats will appear on a mobile device without even having to post the pages.

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine optimization firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

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