Online Business Directories: A Good Source of Free Advertising?

When it comes to using local business advertising, online business directories provide an excellent source of free advertising. As you have probably noticed, there is an increase in local searches. Today major search engines like Google, Yahoo and Bing are initiating and accelerating this trend by providing specific pages featuring only local search results placed above the organic listings. In addition, search engines also have an algorithm exclusively for local results. All this spells opportunity for a business to get a continual stream of free traffic.

How To Set Up Local Search Engine Optimization
The best way to get started with local business advertising is to find companies that offer local search marketing services. They will create customized campaigns for you that will use a variety of techniques to increase search ranking and visibility.

Here, for example, are some local search engine optimization strategies:

  • Careful keyword research
  • Website analysis
  • On- page and off-page keyword optimization
  • Local search citation
  • Local search prospecting and submission
  • Promotions
  • Getting involved in communities

Google Places
Google Places is a free platform for you to place your local business listing. By adding a profile with photos and videos to your profile, you can show visitors your special promotions and live updates. You can also respond to reviews from here.

This platform will allow you to discover many ways to improve your business because it will allow you to understand what keywords your customers are using and where they’re coming from. This knowledge will enable you to provide them with exactly what they’re looking for when they visit your business. As a result, you will find it easier to sell your products and services because it’ll closely match customers wants and needs and expectations.

Local Business Advertising
Local Internet marketing has replaced traditional business advertising. It is where customers are looking for information about businesses just like yours. Moreover, you have many opportunities for free or low-cost advertising because of the low cost of Internet marketing compared to print, radio and television advertising.

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About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

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