Google penalizes companies for duplicate online listings. Additionally, duplicate listings can confuse and aggravate consumers. Lucky for business owners, they are completely preventable!
Let’s have a look at some of the ways that you can prevent problems that may arise from duplicate business listings:
Finish what you start
Many business owners post a business listing online, become discouraged and post another one, months later, on another local service search venue. If you post a listing, write down where you posted it and manage it regularly. Write down your username and password and make sure you have them handy at all times. That way you don’t get pinched for posting a listing on the same search service venue or duplicate listings with different address, phone numbers or business names.
Search for yourself
Look up the name of your business in a local search engine and see what comes up. Ensure that every listing on the first four of five pages is identical in terms of address, phone number and company name. This will prevent confusion later on.
Additionally, run a search for your business name on social media sites. Ensure that the name, phone number and address are all correct.
Reference changes in business profiles in your blogs
Any changes that you make to the name of your business, your street address or phone number should be reported in a blog and you should update your signature accordingly.
Many business owners make the careless mistake of not updating their signature after posting the new address on the Homepage of their business website. Make an announcement in bold letters on your website that you have moved to a new location.