At one time small businesses involved with food service depended on walk-in traffic, local media and word of mouth promotion. But now thanks to search engines, small business establishments can now compete with bigger companies to attract new customers.
These top 5 tips will help you maximize local search engine marketing for restaurants:
1. Social Media Marketing
A recent study published by the National Restaurant Association revealed that 90 percent of restaurant operators attribute their success to social media marketing. Most of these companies use or expect to use Facebook in the future for marketing. The main reason why food businesses are increasingly focusing on social media is because 28 percent of consumers base decisions involving where to eat using social media sites. Food turns out to be the top interest category on Pinterest.
2. Create Dynamic Content
By offering fresh relevant content about your food that cannot be found anywhere else, you will be cornering the market for your niche.
3. Participate in Photo Sharing
Pinterest is one of the best places to showcase your food business since it’s all about visual appeal. There are other photo sharing communities to check as well, such as Foodily and Instagram.
4. Allow Online Orders
Whether your food can be packaged and shipped or is prepared, you can expand your business by allowing customers to place orders online. Research shows that both consumers and restaurant owners are interested in self-service ordering and electronic payment options.
5. Optimize Local Search
Since most mobile searches involve geographic locations, you should optimize your site for mobile users and local search. A key to local search engine marketing for restaurants is to try to get into as many quality local online directories as possible such as Moz’s Getlisted.org. Consider geo-targeted pay-per-click programs from Google and Facebook.