What the iPhone 5 Means for Mobile Search

Many people have grown reliant on mobile search to locate local businesses and restaurants while they’re out and about. The most commonly used app for mobile search is Google Maps, so if your business’ websites and listings are highly ranked on Google’s search results, you can be assured that your business is easy to find.

But that’s not necessarily the case at the moment. When iPhone 5 was introduced, Apple’s Maps app was also introduced, completely removing Google Maps as an app for iPhones. This means that whatever advantage your business has on Google Maps is no longer applicable to iPhone users, who are tens of millions in number.

So what does this mean for your business” It means that even though it shows up in results when Android and Windows smartphone users perform a mobile search, it may not necessarily show up in results for iPhone users. The first thing you need to do is to confirm whether or not your business is searchable on the iPhone 5, which runs on iOS6. Take note that the iOS6 can run on earlier iPhone versions, so it’s not just the iPhone 5 users that you’ll have to consider.

If your business isn’t coming up in a favorable position in the search results — or worse, if it isn’t coming up at all — then you’ll have to focus on other business listings aside from Google Local, such as Localeze, Yelp, MapData Sciences, DMTI, Urban Mapping,Getchee, Waze, and TomTom. Make sure that you claim your business on all these sites and regularly update your listings. If the website has categories, carefully choose where to file your business because iPhone users will rely on them heavily.

It’s still left to be seen how Apple’s Maps app will perform in the long run, but it’s best to make your business ready for it, no matter what happens.

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

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