With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform.
Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing the opportunities for local search engine optimization.
A mobile website can contain a wealth of information that can be accessed at anywhere and at anytime to maximize connectivity and portability. You can increase local search SEO in the following ways:
- Providing the business contact information
- Comparing what other local businesses have on their mobile platforms
- Asking for business reviews (such as through Yelp)
- Entering keywords into a search engine as though you are the customer and finding ways to improve visibility in the SERPs
There are many other methods for improving local search SEO, but above are a few examples. With the increasing number of smart phone users, it is integral that businesses optimize their local search marketing campaigns by modifying their sites to a mobile platform.
This not only helps to increase business awareness through local mobile search, but also to provide the opportunity for consumers to buy a product or service through their phones. With the ability to access information anywhere and anytime, local businesses should take advantage of this new marketing strategy to maximize their visibility.