Why Local Businesses Need to Get Into Mobile Marketing

With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform.

Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing the opportunities for local search engine optimization.

A mobile website can contain a wealth of information that can be accessed at anywhere and at anytime to maximize connectivity and portability. You can increase local search SEO in the following ways:

  • Providing the business contact information
  • Comparing what other local businesses have on their mobile platforms
  • Asking for business reviews (such as through Yelp)
  • Entering keywords into a search engine as though you are the customer and finding ways to improve visibility in the SERPs

There are many other methods for improving local search SEO, but above are a few examples. With the increasing number of smart phone users, it is integral that businesses optimize their local search marketing campaigns by modifying their sites to a mobile platform.

This not only helps to increase business awareness through local mobile search, but also to provide the opportunity for consumers to buy a product or service through their phones. With the ability to access information anywhere and anytime, local businesses should take advantage of this new marketing strategy to maximize their visibility.

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

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