Frequently Asked Questions

  1. What is local search engine marketing?
  2. How do I know if I need local marketing?
  3. Do I need a website to be found on the web for local search?
  4. What is the typical cost of a website?
  5. Why is your website design cost for your local marketing program so low?
  6. What is the typical cost of local search engine marketing?
  7. What performance guarantees can I expect for a typical local marketing fee?
  8. What is your process?
  9. What local marketing services do you offer?
  10. What is your fee for local search engine marketing?
  11. How do you track leads that I am getting from your efforts?
  12. What happens if the lead is bad?
  13. Can you guarantee a minimum number of leads?
  14. How do you charge monthly fee?

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1. What is local search engine marketing?

You may know that over 88% of people start searching for local businesses like restaurants, cleaners, home improvement services, and professionals like doctors, dentists, etc. on the internet, instead of traditional marketing like Yellow Pages or newspaper classifieds.

For example, if you type the keywords "transcription services Tustin" on Google search bar, you will see a list of transcription companies in and around the city of Tustin, CA. This helps the person searching for local vendors get most relevant business establishments.

To help these people find the most relevant businesses, major search engines like Google, Yahoo, Bing, etc. have a feature that shows local businesses on a map for people searching on the web for local businesses. Local search marketing programs are designed to make sure that your business shows up when someone is looking for your services locally.

People typically use different keywords when searching a local vendor (Example: transcription services, transcribing services, etc. when they are looking for a transcription company). Your business should come up for all keywords in order to capture your share of the local search business.

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2. How do I know if my business needs local marketing?

Click on www.google.com. A new browser will open on your computer. Type your city name and your service (Example: city name and "dentist" if you happen to be a dentist) and see if you or your competitors show up on the local search. If you show up, then this is a great start. Next, try related keywords like dental services, teeth cleaning services, etc. and see the businesses that show up. If your business shows up for all the keywords, then you don't need local search marketing.

If you don't show up, then you need local search marketing. If you don't show up, but your competitors show up, then you need it quickly.

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3 .Do I need a website to be found on the web for local search?

If done right, your business will be found on local searches whether you have or don't have a website.

While you don't need a website to be found for local searches, the typical tendency for local searches is to click on the website that is linked to the listed businesses, and check the business out. Another trend you may want to know is that over 90% of customers check the website of businesses before calling or setting their foot in the door.

Thus, businesses with a website are going to see better results from their local search marketing efforts compared to businesses without a website.

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4. What is the typical cost of a website?

The price of a website can vary dramatically based on who is designing it. A professional company will charge a minimum of $2,000 for an informational website, and $5,000 for an e-commerce website.

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5. Why is the website design cost for your local marketing program so low?

GMR rates for website design in its local marketing program are low because the fee only covers the hard cost. GMR has designed this program so that the company makes profit through its lead generation only.

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6. What is the typical cost of local search engine marketing?

The cost of local search marketing is typically anywhere from a few hundred dollars to over one thousand dollars per month.

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7. What performance guarantees can I expect for a typical local marketing fee?

Some local search marketing vendors may guarantee a minimum number of visits to the site (not leads). Otherwise, there is typically no performance guarantee for the local search marketing fee that you pay.

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8. What is your process?

GMR will do the following:

  1. Identify keywords used to search your business.
  2. Assign a dedicated toll-free number for your business.
  3. Make sure that your business shows up for the local searches using the keywords.
  4. Track the number of calls that your business receives from the local searches.
  5. Charge based on the number of calls.
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9. What local marketing services do you offer?

GMR offers the following services:

  1. Low risk, low cost, performance-based local marketing.
  2. Website design – both informational and e-commerce.
  3. Monitor results and improve local search activities on an ongoing basis.
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10. What is your fee for local search engine marketing?

GMR fee depends on the level of service:

Local Marketing Package- Local listing, Organic Search Engine Marketing, Monthly Reporting -- $499 one-time set up, $299 per month for five keywords.

Additional Local Search Marketing Services:
  • Pay-Per-Click Advertising –Add pay-per-click advertising for localized keywords. $199 one-time set up, 10% of your total budget. $1,000 minimum per month budget.
  • Website design/redesign – $500 for informational 10-page website or $1,000 for ecommerce website (30 products max) when you sign local search engine marketing contract for one year. Ask us for our custom website proposal if you want to just get your website designed by us.
  • Website conversion strategy to maximize sales to the visitors to your website � call us for details.
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11 . How do you track leads that I am getting from your efforts?

We track leads based on the calls made to you using the 800# dedicated to you. You will not get billed if same person calls you through the 800# more than once.

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12. What happens if the lead is bad?

The lead cannot be bad because the targeted keywords will be used only by prospects. However, you will not get billed if the same person calls you twice.

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13. Can you guarantee minimum number of leads?

We cannot guarantee any number of leads because we cannot guarantee the number of searches.

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14. How do you charge monthly fee?

Monthly fee for fixed amount of $149 for Premire Online Search Marketing Program - Performance-Based! and $1000 for pay-per-click program will be charged directly on your credit card on the 1st of every month.

Monthly fee for the leads will also be charged on your credit card on the 1st of every month and you will get the details of calls within the first 10 days of the following month.

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