Local Search Marketing for SEO
Google Local SEO
There's one simple truth when it comes to online search behavior: when we look for businesses, we mainly look for ones in our area. Google Local is undeniably the most important place you can list your local business online, and if your listing isn't accurate, up-to-date and optimized, you are missing out on a lot of potential customers.
When ranking local businesses in search results, Google focuses on 3 main factors:
- Relevance: If you search for "coffee shops in <city>" they're not going to show you dentists.
- Location: If you search for "coffee shops in Irvine, CA", Google isn't going to show you coffee shops in San Diego.
- Prominence: When selecting which coffee shops they are going to list first (i.e. on the first page of local search results), it boils down to several key components: local search marketing, optimization, reviews, citations, etc.
This last component highlights the importance of local search marketing. If your Google Local listing is not complete and optimized, you're not actively promoting your business in local channels, people aren't reviewing you and you're not responding to reviews posted and you don't have a sound local search engine optimization campaign as the backbone of your online strategy, you simply will not show up. And as well all know, because we rarely look for business past the first and even second page of local search results (especially from smartphones), potential customers simply won't find you.
Yahoo! Local SEO
Yahoo's vast network of products, partnerships and services makes having a Yahoo local listing very important. Yahoo Local Maps isn't far behind Google Local for local searches, so it's important that you have a strong presence in Yahoo to help drive customers to your store. If people can't find you online, how are they going to do business with you?
Bing Local SEO
Bing is the default search engine for the Windows Phone and Facebook, and integration with the latter has made getting listed in the Bing Business Directory even more important for local search. If your Bing business listing isn't claimed, optimized and updated, your target market won't be able to find you when they search for your products or services in their area.
Get Your Business Listed on Other Local Listing Sites
As a part of your local search marketing campaign, it's not just important to optimize your business for Google, Yahoo and Bing. There are many other local sites that are very important to be listed and active on to improve your local rankings. Some include:
- Yellow Pages
- Insider Pages
- Super Pages
- Merchant Circle
- City Search
- Forums and Message Boards
- Many other review and other local listing sites
With nearly 70% of consumers looking at and trusting online reviews of local businesses, local business optimization in a large number of relevant local sites is paramount. The more local sites you have an optimized an active presence in, the more your local search and map rankings will increase. And the higher you're ranked, the more leads and conversions you'll get.
We thoroughly research all local listing sites for our clients and go to extra lengths to ensure that their business is optimized and updated in all of them. Local search marketing isn't just important for your business image, legitimacy and reputation; it's necessary to become a leader in your niche.
Local Search Marketing Packages (60 words)
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