Local Search Marketing for Website
People don't just use search engines to look for local businesses; they rely on them. As a local business, it's imperative to market your business online to increase visibility across many different platforms, social media sites and local search results
Think about it: Who really goes past the first and even second page of search results to find what they're looking for? Not too many. If you aren't at the top of results, you'll end up losing a lot of potential business.
Local SEO and Marketing
Here are some statistics that highlight the importance of Local Search Engine Marketing:
- Over 80% of searches online are for local businesses.
- Over 60% of people with smartphones conduct local searches.
- Over 60% of people who search locally find the results more relevant than other mediums.
- Nearly 60% of people who search locally find the results more trustworthy than other mediums.
- Nearly 50% of local searches are conducted for products and services without searching for a particular business.
As a small business, a local marketing campaign is vital. With a strong presence online you aren't just increasing your brand visibility, legitimacy and image - you're also strengthening your customer base. Our Local SEO services include blogging, publishing articles, networking and engaging in relevant sites for your business, including:
- Major search engines: Google, Yahoo, and Bing
- Social media sites: Facebook, Twitter, Google+, StumbleUpon, Digg, etc.
- Vast network of local business listing sites and review sites: Yelp, Insider Pages, Yellow Pages, Merchant Circle, etc.
- Relevant forums and message boards
Small Business Marketing
When brand building for small business online, we research relevant keywords, network and engage across different platforms. This, among other strategies, will improve your rankings on search engines.
Our Local Search Engine Marketing campaign includes:
Local Business Listing: People peruse reviews of local businesses online before pursuing them, highlighting the importance of being listed across different platforms.
We target prominent sites like Yelp, Merchant Circle, Insider Pages, Super Pages, Yellow Pages, and many other niche community sites that your target market is active on.
Social Media Marketing and Optimization: Facebook, Twitter, and Google+ are a must for all businesses. Customer interaction is only part of the equation, however.
We emphasize local social media optimization so your business is visible in both social media sites and search results. We create profiles for your brand on a vast network of social media sites, including Facebook, Twitter and Google+, write engaging daily posts relevant for your brand, and network across many social platforms to maximize your reach.
Map Optimization: Our main goal is to get our clients on Page 1 of Google Maps, Yahoo Maps and Bing Maps. When people search for products and services in their area, they favor higher ranked businesses; they are using search engines for quick results, convenience and relevance after all.
If your business isn't optimized in local listings, you're missing out on potential customers.
Content Creation: Blogging and publishing articles are integral to local search marketing. Getting your name out there as both a business and business owner goes a long way in legitimizing your business and generating leads.
People don't want to interact with a business; they want to interact with real people who are contributing real, meaningful insights to their community.
click here to contact us and to get a free online market opportunity analysis for your business.