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Local Search Marketing

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What is Local Search Marketing?

The fact is that the number of people searching for local businesses on search engines like Google, Yahoo! & Bing FAR exceeds the number of people using the Yellow Pages, coupon clipper magazines or mailers, newspapers and all other forms of local advertising. In fact, recent studies show that more than 88% of people turn to search engines on the Internet first when looking to buy local products and services. Whether you're a plumber, dentist, realtor or any other type of "local" business, ranking on the first page of Google and other search engines will dramatically increase your business.

We bring you more customers using three local search engine marketing steps:

  1. Step One: Target the right keywords. Don't just guess; we will show you keyword search data based on what exact search terms are currently being used for your specific industry. Based on this targeted and thorough research, we will select three to five keywords and bring your website on page 1 for local searches for those keywords.
  2. Step Two: There are three main ways to appear on a search engine like Google. We offer turnkey programs that allow you to participate in all 3 of these methods:
    1. Sponsored Listings (aka Google AdWords,Paid Listings, Pay-Per-Click). This service offers instant results and can put your business on the top of the first page of search engine results within a couple of days. Here’s what happens… You pay search engines when someone clicks on your advertisement and visits your website. Where your advertisement shows up and how much a search engine charges for each clicks depends on several factors (especially with Google). We will assist you in setting up a new account or improving the one you already have so that you get the highest ranking for the lowest per click cost. We will provide geographic targeting, create your ads and set a monthly budget that you can adjust at any time.
    2. Local Map Listings (aka Google Places): You need to be found for local listings when your customers search in your area. Example: "plumber in Los Angeles". You need to list your business with search engines and do extensive work to bring it up for local searches. We will help you get listed on the local listings of search engines for several different keywords and the cities, towns or regions you want to target. And if you are already listed, we will improve your rankings. This is another way to start showing up near the top of page 1 within a just a couple of days.
    3. Free Organic Local Listings (aka non-sponsored, organic results for local searches): This is by far the best long term investment. You will need to get your website properly optimized AND complimented with inbound links from other websites, along with other techniques, in order to achieve a high ranking at the top of the first page for major search engines for local search terms. We will handle all the work required to get your website on the first page and give you an accurate timeline for completing it so you know what's going on and exactly what to expect.
  3. Step Three: It’s time to get started! There is a small, one-time set up fee for our Premiere Local Online Search Marketing Program, a small monthly maintenance fee to keep you on page 1 of Google and the other major search engines, and then you pay only for each real, qualified email or direct customer phone call lead you receive from our services. Our goal is to get you on page 1 at a very affordable cost.
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