Local Search Marketing for Insurance Professionals
“Insurance Agent” is one of the most searched terms in the entire country. And where does people search for them? In their local areas, of course! Local Search Marketing is tailor-made for insurance Agents, as it will help you stand out and be recognized over your large competitor pool. To see what we’re talking about, search for yourself in different search engines. Can you find yourself? If not, you are missing out on a lot of potential business, and even worse, probably to your competitors.
- Online Visibility Test for Insurance Agents
Prospective customers will typically search for a service followed by the area. For example, “car insurance agent Tustin”. Do the same. Try variations like “car insurance Tustin”, “insurance agent Tustin”, and so on. Where are you in the search results? At the top? Near the middle? Towards the bottom? Not on Page 1 at all? If you are not appearing at the top of search engine results, you need to get there, and we want to help you do so.
- What is Local Search Marketing for Insurance Agents?
We believe that online marketing should be targeted and the leads generated should be genuine. Based on this mantra, we carefully customize our online search marketing process to suit the professional nuances of the insurance sector.
For instance, we know that keywords ”insurance agents” and ”insurance brokers” are not interchangeable; but most people searching for agents would not think that a ‘captive agent’ would be able to give them a better deal. Hence search marketing for ‘captive insurance agents’ will be different from search marketing for ‘insurance agents’. We understand the ins and outs of local search marketing for insurance agents and will make sure to keep our campaign focused on your services and target market.
- Word of Mouth, Direct Mailing, Yellow Pages or Local Search?
Each marketing channel has its own advantages and disadvantages. Local search marketing, however, has a major advantage over other mediums because people are actually searching for your services, and doing so in large numbers. Research has shown that there must be several touch points before a customer becomes convinced to use your services.
In today’s online world, local search is the go-to medium for finding local products and services, as search engines have now replaced the Yellow Pages in both popularity and ease of use. So in order to be found by customers and increase your business leads and bottom line, local search marketing is indispensable to your strategy and campaign.
- How many online touch points do you cover?
We cover three touch points:
- Local business listings on maps
- Organic listings for your area
- Reputation and networking on social media sites
Your website is the fourth touch point.
- How many keywords do you cover? Does each keyword have to be a specialty?
It depends on your expertise and the niche you want to generate ROIs from. We cover 5 keywords for each package. You can have all 5 keywords belong to one niche, like auto insurance, car insurance and so on; or they can be more expansive, like auto insurance, home insurance, etc. It’s up to you, and we will tailor our campaign to your exact specifications.
- How many areas do you cover?
We cover two adjacent locations and guarantee results for both.