Local Search Marketing for Real Estate Agents
Whether looking to buy, rent or sell a property, or searching for Real Estate Agents to help make this possible, most people go online to find what they need. If your presence online is lacking and you don’t appear high in search results for popular search terms in your area, potential clients are most likely not going to find you and instead go to your competitors. Local Search Marketing is ideal for Real Estate Agents looking to expand their local presence, make a name for themselves and ultimately increase their client base. Contact us for our free market analysis opportunity today.
When people are looking to buy, rent or sell a property, most turn to search engines to survey the marketplace and see what’s available. Once this research is done and they realize that professional help is needed, they often look for local real estate agents to help them with the process. As there are many real estate agents in your area, it’s important that they find you when searching online. If you’re buried in later pages of search engine results, odds are they won’t find you and will never contact you to help them with their real estate needs.
Our expertise at Local Search HQ has led to tremendous success with real estates, but not just in terms of getting the keywords we target high on Page 1. After thorough research of your website, niche, online marketplace, relevant social media networks and overall needs, we create a local search marketing campaign that is focused on you and how to bring you more clients. So we don’t just get you on Page 1 for important local keywords; we also build your brand and image to help make you an online leader in your local area. And when people are looking for trusted and reputable real estate agents online, image is crucial.
- What do you mean by local search marketing for Real Estate Agents?
To generate search results, search engines use algorithms with certain keywords to trigger the best results. For instance, if someone is searching for a real estate agent in Los Angeles, they would type "real estate agent Los Angeles" or “real estate agent in Los Angeles” into the search bar. If you type in your real estate business and location and your business does not show up on Page 1, then by using local search engine optimization we can help bump you to the top. Through thorough research we determine the most optimal keywords in the real estate business for you to ensure that those seeking your services see your business at the top of the search engine results.
- If I am a Real Estate Agent based in Irvine, California, can you help me attract clients in other parts of Orange County, and even Los Angeles and San Diego?
Of course. Your base of operation is a lot larger than just the city your office is in. Especially with real estate, where people’s field of vision typically spans cities, counties and even states, we will work to optimize your online presence for specific locations we discuss with you. It will take some time since search engines favor the most local rankings, but with our tested and successful local SEO campaigns, we will make it happen.
- How do you get more customers? I thought Local SEO was mainly concerned with website traffic.
Local search marketing has certain advantages over traditional marketing techniques because it pulls a target audience in who is already searching for you. In today's world, the Internet is essential to how people find and do business. Those looking for a real estate agent will more than likely turn to the Internet over the Yellow Pages or a newspaper. Local Internet marketing is imperative as a marketing strategy in this day and age, and our responsibility is to help potential customers find you and convert them into long-term customers.
- Does your local search campaign cover social media?
Yes. Social media is an integral part of every business’ operations, and so it is important for a Real Estate Agent to become a knowledgeable and go-to source of information on different networks. We will create new pages (or use the one you’ve already created), optimize your profiles and write engaging posts everyday for Facebook, Twitter and Google+. In addition, we will also write blogs and articles on your behalf to establish yourself as a leader in your niche.
- How do you monitor progress?
Local search marketing does not stop at putting you on Page 1 of a search engine. Analysis is the next step in this marketing technique, ensuring that your investment is continually improved upon. We will send you monthly reports with key metrics including traffic to your site stemming from key words, website ranking for key words, and the number of leads generated. Our services make sure your marketing strategies are always moving in the right direction.
- I offer several different real estate services. Which ones will you get me on Page 1 for?
We will get you on Page 1 for everything. In order to efficiently and successfully carry out our local marketing services, we will cover up to 5 keywords at a time, focusing on different aspects of your real estate business that we determine after research. These words will highlight the most important aspects of your real estate business to guarantee that those searching for your services will find you at the top of a search engine.
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