Local internet marketing is now an essential component for local businesses since the internet has become more popular than the phone book. Search engines and local directories are the key catalysts for this emerging paradigm. The more you can get your web pages indexed in these resources, the more edge you can gain over your competitors who haven’t bothered to do so. In order to maximize local internet marketing you need to target mobile users as well.
Online Visibility is the Key
Instead of driving around town looking for places to shop, consumers are increasingly spending more time searching for local businesses online, particularly on mobile devices when they are on the go. Since gaining exposure on local media can be difficult or expensive, it’s better for a small business to rely more on search rankings, which can be boosted by authoritative content. The more you concentrate on promoting your site with niche phrases that you have cornered in your market, the better advantage you will have. Signing up for local search engines like Yelp allows you to control the business information that users find in search results.
Optimizing your site for mobile users is important because small screen sizes display images and layouts differently than on desktop screens. Different operating systems and browsers also produce different displays. For the best user friendly mobile experience you should use responsive web design, which is special coding that makes websites have the same appearance across all platforms.
How Google+ Helps
Social media combined with local internet marketing can be very powerful for your business. Even though Facebook has more users, Google+ is more important when it comes to Google search results. That’s why Facebook likes don’t count as much as Google +1s. G+1s can at some point convert to sales by someone stopping in your store.