Many businesses forget how many searches are specific to localities, and therefore neglect local search SEO in their marketing plan. Even the businesses that use local search marketing services often neglect to optimize their website images for their local business listing. Truth is, if businesses want a successful local Internet marketing campaign, image optimization must be an integral facet of their strategy.
Include Keywords in Your Image File Names
The first step to optimizing your images for local search SEO is to include your keywords and, if possible, locations – cities, states, provinces, etc. – when you name the image files. Search engines see file names and take them into account when ranking, so you should pay attention to them when naming.
Tag Images on Your Website
Another easy way to enhance your local business listing is to tag the images on your website with a geographic location; just another step in making your images local-focused.
Optimize ALT Tags and Title Tags
Another way to vamp up the power of your images in your local Internet marketing plan is to add keywords (and long-tail keywords including location) to your images’ ALT tags and title parameters. The process is quick and should not be neglected.
Add Your Images to Flickr, Picassa and Other Image Sites
Sites like Flickr and Picassa are popular image-hosting sites; use them to increase your local traffic by adding your images and link back to your website.
Add Images to Your Google Places Page
Google Places listings are now appearing in regular search results, and many people turn to them when looking for businesses in their area. Harness the SEO power of Google Places by adding local-optimized images to your listing. Google Places allows 10 images – use them all.
Add Images to Your Blog Posts
If you have a blog – and you should – be sure to add images to every blog post. And, of course, each image should be optimized for local searches in the ways laid out above.